Background

Shopee, established in Singapore, is one of the biggest e-commerce platform in Indonesia. I was assigned to the Social and Engagement team of marketing department, working for both gamification and non-gamification designs for Shopee Live.

Gamification: game assets for Shopee's in app games (Shopee Candy, Shopee Tanam, Shopee Capit); and social media posts for Shopee Games.

Non-gamification: Shopee Live's in-app banners, social media posts for Shopee Live's Instagram, up-coming live schedules, and other promotional media such as animated stickers for Racun Shopee event.